33
aqua vu
Skip itSoft demand (-80.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Great239.52avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Avg price
Okay$182.57avg listing price — sweet spot $15–$100
Returns
Okay4.7%return rate — above 5% kills the launch gate
Market size
Bad$64K$64K/yr · 62K searches
Price range
Bad$15.60–$557.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-80.7%90-day search growth — must beat 0% to launch
Signals High Price