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A small market ($26K/yr) — this niche doesn't clear our bar today.

Market size 6Growth 52Conversion 80Competition 15Returns 84Price range 71Avg price 71Brand share 26Review moat 46Quality gap 78

Returns

Great1.6%

return rate — above 5% kills the launch gate

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good$14.53

avg listing price — sweet spot $15–$100

Price range

Good$9.01–$29.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+22.4%

90-day search growth — must beat 0% to launch

Review moat

Okay1,897.25

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Competition

Bad82%

top-5 click share — a locked-up shelf

Market size

Bad$26K

$26K/yr · 21K searches

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