53
apple earpods usb c
Worth a lookShows searches that convert (12.0% search→purchase), but a concentrated shelf (top 5 take 79% of clicks) keeps it on the watch list.
Conversion
Incredible12.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great$1.1M$1.1M/yr · 697K searches
Avg price
Good$13.31avg listing price — sweet spot $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Price range
Okay$6.97–$17.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,430.82avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.1%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf