40
android 15
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Great342.81avg incumbent reviews — the moat a new listing must climb
Avg price
Good$108.46avg listing price — sweet spot $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Price range
Okay$18.64–$240.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Market size
Okay$124K$124K/yr · 32K searches
Returns
Bad7.8%return rate — above 5% kills the launch gate
Brand share
Bad97%top-5 brand share — brand-locked demand