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amazon basics hdmi cable
Skip itA concentrated shelf (top 5 take 82% of clicks) — this niche doesn't clear our bar today.
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Returns
Good2.5%return rate — above 5% kills the launch gate
Avg price
Good$12.74avg listing price — sweet spot $15–$100
Price range
Good$7.04–$23.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+15.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad15,560.64avg incumbent reviews — the moat a new listing must climb
Market size
Bad$74K$74K/yr · 51K searches
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand