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Am5 Contact Frame
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good707.7avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.31–$23.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.62avg listing price — sweet spot $15–$100
Market size
Okay$107K$107K/yr · 137K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-14.9%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand