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am4 backplate
Skip itPrices mostly outside the sweet spot ($4.62–$10.29) — this niche doesn't clear our bar today.
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Review moat
Great271.27avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
Avg price
Bad$7.09avg listing price — sweet spot $15–$100
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad$58K$58K/yr · 71K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Price range
Bad$4.62–$10.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier