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alexa power cord
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Returns
Good2.9%return rate — above 5% kills the launch gate
Market size
Good$325K$325K/yr · 261K searches
Avg price
Good$12.01avg listing price — sweet spot $15–$100
Review moat
Okay1,921.4avg incumbent reviews — the moat a new listing must climb
Price range
Okay$6.95–$21.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand