42
alarms for doors and windows
Skip itA small market ($74K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$27.90avg listing price — sweet spot $15–$100
Price range
Great$9.36–$68.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+12.1%90-day search growth — must beat 0% to launch
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Returns
Okay4.2%return rate — above 5% kills the launch gate
Review moat
Bad8,887.71avg incumbent reviews — the moat a new listing must climb
Market size
Bad$74K$74K/yr · 91K searches