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air puffer
Skip itA concentrated shelf (top 5 take 82% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Good$12.24avg listing price — sweet spot $15–$100
Review moat
Okay1,596.18avg incumbent reviews — the moat a new listing must climb
Growth
Okay+14.9%90-day search growth — must beat 0% to launch
Price range
Okay$6.00–$19.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$113K$113K/yr · 69K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad82%top-5 click share — a locked-up shelf