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adt door sensor
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Great149.93avg incumbent reviews — the moat a new listing must climb
Avg price
Good$130.13avg listing price — sweet spot $15–$100
Market size
Okay$120K$120K/yr · 87K searches
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Returns
Bad5.6%return rate — above 5% kills the launch gate
Price range
Bad$9.73–$431.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-11.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand