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Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 20Growth 27Conversion 96Competition 16Returns 87Price range 45Avg price 39Brand share 5Review moat 16Quality gap 14

Conversion

Incredible13.9%

search→purchase rate — share of searches ending in a sale

Returns

Great1.4%

return rate — above 5% kills the launch gate

Price range

Okay$5.80–$22.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$10.68

avg listing price — sweet spot $15–$100

Growth

Okay+1.7%

90-day search growth — must beat 0% to launch

Market size

Bad$80K

$80K/yr · 54K searches

Competition

Bad81%

top-5 click share — a locked-up shelf

Review moat

Bad21,436.64

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Brand share

Bad98%

top-5 brand share — brand-locked demand

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