38
ac cable
Skip itA small market ($44K/yr) — this niche doesn't clear our bar today.
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Growth
Okay+11.5%90-day search growth — must beat 0% to launch
Avg price
Bad$8.24avg listing price — sweet spot $15–$100
Price range
Bad$4.97–$17.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Review moat
Bad14,454.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$44K$44K/yr · 48K searches