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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 19Growth 54Conversion 88Competition 22Returns 54Price range 56Avg price 93Brand share 0Review moat 51Quality gap 19

Avg price

Great$51.41

avg listing price — sweet spot $15–$100

Conversion

Great10.3%

search→purchase rate — share of searches ending in a sale

Price range

Good$13.64–$166.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+25.8%

90-day search growth — must beat 0% to launch

Returns

Good2.8%

return rate — above 5% kills the launch gate

Review moat

Good1,472.23

avg incumbent reviews — the moat a new listing must climb

Competition

Bad74%

top-5 click share — a locked-up shelf

Market size

Bad$77K

$77K/yr · 14K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

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