45
90s backdrop
Skip itA small market ($42K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible88.12avg incumbent reviews — the moat a new listing must climb
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Price range
Great$5.25–$64.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.79avg listing price — sweet spot $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Returns
Bad5.2%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-16.9%90-day search growth — must beat 0% to launch
Market size
Bad$42K$42K/yr · 149K searches