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85mm canon lens
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great409avg incumbent reviews — the moat a new listing must climb
Market size
Great$999K$999K/yr · 115K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Returns
Bad9.3%return rate — above 5% kills the launch gate
Brand share
Bad100%top-5 brand share — brand-locked demand
Avg price
Bad$831.99avg listing price — sweet spot $15–$100
Price range
Bad$86.02–$3024.99cheapest to priciest tracked listing — scored on the share inside $15–$100