35
80mm fan
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Review moat
Good978.88avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.61avg listing price — sweet spot $15–$100
Price range
Good$3.23–$28.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.3%return rate — above 5% kills the launch gate
Market size
Okay$132K$132K/yr · 148K searches
Growth
Okay+2.2%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand