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6u rack
Skip itSoft demand (-2.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Great457.05avg incumbent reviews — the moat a new listing must climb
Avg price
Good$107.65avg listing price — sweet spot $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$304K$304K/yr · 80K searches
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Bad-2.4%90-day search growth — must beat 0% to launch
Price range
Bad$52.64–$251.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price