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6tb external hard drive
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Good$560K$560K/yr · 116K searches
Returns
Good2.8%return rate — above 5% kills the launch gate
Avg price
Good$170.60avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+8.1%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Review moat
Bad74,874.76avg incumbent reviews — the moat a new listing must climb
Price range
Bad$126.14–$266.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price