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62mm uv filter
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.84avg listing price — sweet spot $15–$100
Price range
Good$7.61–$33.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Growth
Okay+13.0%90-day search growth — must beat 0% to launch
Review moat
Bad5,609.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
Market size
Bad$51K$51K/yr · 19K searches
Brand share
Bad97%top-5 brand share — brand-locked demand