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5g router
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great$990K$990K/yr · 308K searches
Avg price
Good$167.34avg listing price — sweet spot $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,227.89avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Price range
Bad$27.00–$480.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad7.8%return rate — above 5% kills the launch gate
Brand share
Bad95%top-5 brand share — brand-locked demand