20
50mm lens
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Good$157.26avg listing price — sweet spot $15–$100
Market size
Okay$110K$110K/yr · 47K searches
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Review moat
Bad5,258.75avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Returns
Bad6.8%return rate — above 5% kills the launch gate
Price range
Bad$79.31–$223.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand