49
5070 pc
Skip itPricing outside the sweet spot ($1954.64 avg) — this niche doesn't clear our bar today.
Review moat
Great222.06avg incumbent reviews — the moat a new listing must climb
Competition
Great28%top-5 click share — an open shelf
Market size
Good$786K$786K/yr · 287K searches
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.5%return rate — above 5% kills the launch gate
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Avg price
Bad$1954.64avg listing price — sweet spot $15–$100
Price range
Bad$935.08–$2846.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price