44
5 ft extension cord
Skip itStrong incumbent ratings (4.8★) — this niche doesn't clear our bar today.
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Okay$192K$192K/yr · 133K searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Avg price
Okay$9.32avg listing price — sweet spot $15–$100
Review moat
Bad14,481.53avg incumbent reviews — the moat a new listing must climb
Price range
Bad$6.00–$16.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality