45
4tb ssd external
Skip itPrices mostly outside the sweet spot ($99.22–$805.19) — this niche doesn't clear our bar today.
Market size
Incredible$2.8M$2.8M/yr · 554K searches
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Returns
Good2.7%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$286.41avg listing price — sweet spot $15–$100
Growth
Okay+1.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad33,972.66avg incumbent reviews — the moat a new listing must climb
Price range
Bad$99.22–$805.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price