34
4tb external
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Good+50.3%90-day search growth — must beat 0% to launch
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$139.02avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$117K$117K/yr · 15K searches
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Review moat
Bad73,174.86avg incumbent reviews — the moat a new listing must climb
Price range
Bad$126.14–$153.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price