27
48 port switch
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$243K$243K/yr · 14K searches
Avg price
Okay$231.25avg listing price — sweet spot $15–$100
Returns
Okay3.9%return rate — above 5% kills the launch gate
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Review moat
Bad9,337.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$103.61–$369.33cheapest to priciest tracked listing — scored on the share inside $15–$100