46
40b00300us
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great130.36avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great$934K$934K/yr · 45K searches
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Returns
Good2.5%return rate — above 5% kills the launch gate
Avg price
Okay$289.20avg listing price — sweet spot $15–$100
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$219.10–$393.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price