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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Review moat
Great184.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Good$169.61avg listing price — sweet spot $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Growth
Okay+17.2%90-day search growth — must beat 0% to launch
Market size
Okay$119K$119K/yr · 6K searches
Competition
Bad79%top-5 click share — a locked-up shelf
Price range
Bad$80.01–$225.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price