45
3 monitor
Skip itPrices mostly outside the sweet spot ($109.95–$760.86) — this niche doesn't clear our bar today.
Competition
Great39%top-5 click share — an open shelf
Review moat
Great495.84avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$302K$302K/yr · 95K searches
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Growth
Okay+19.2%90-day search growth — must beat 0% to launch
Avg price
Bad$350.66avg listing price — sweet spot $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Returns
Bad9.6%return rate — above 5% kills the launch gate
Price range
Bad$109.95–$760.86cheapest to priciest tracked listing — scored on the share inside $15–$100