46
2u rack shelf
Skip itA small market ($73K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$45.25avg listing price — sweet spot $15–$100
Price range
Incredible$28.98–$85.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great443.32avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Returns
Good2.4%return rate — above 5% kills the launch gate
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Market size
Bad$73K$73K/yr · 23K searches