35
24six
Skip itSoft demand (-14.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$60.49avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,109.47avg incumbent reviews — the moat a new listing must climb
Price range
Good$11.18–$179.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad$81K$81K/yr · 51K searches
Growth
Bad-14.8%90-day search growth — must beat 0% to launch
Returns
Bad7.0%return rate — above 5% kills the launch gate