45
22/2 wire
Skip itA small market ($73K/yr) — this niche doesn't clear our bar today.
Avg price
Great$47.26avg listing price — sweet spot $15–$100
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Review moat
Great359.54avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.12–$247.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$73K$73K/yr · 17K searches