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49

2015 macbook pro charger

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Soft demand (-13.3% this quarter) — this niche doesn't clear our bar today.

Market size 55Growth 18Conversion 91Competition 24Returns 33Price range 95Avg price 94Brand share 53Review moat 50Quality gap 48

Price range

Incredible$15.27–$66.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$22.47

avg listing price — sweet spot $15–$100

Conversion

Great11.1%

search→purchase rate — share of searches ending in a sale

Market size

Good$379K

$379K/yr · 152K searches

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,546.83

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.4%

return rate — above 5% kills the launch gate

Competition

Bad71%

top-5 click share — a locked-up shelf

Growth

Bad-13.3%

90-day search growth — must beat 0% to launch

Products