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200mm case fan
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$27.56avg listing price — sweet spot $15–$100
Price range
Great$14.19–$43.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good793.71avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.7%90-day search growth — must beat 0% to launch
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Returns
Bad5.9%return rate — above 5% kills the launch gate
Market size
Bad$45K$45K/yr · 68K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Returns