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2 prong power cord

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Prices mostly outside the sweet spot ($5.16–$9.88) — this niche doesn't clear our bar today.

Market size 29Growth 33Conversion 79Competition 18Returns 92Price range 0Avg price 21Brand share 77Review moat 25Quality gap 16

Returns

Great1.2%

return rate — above 5% kills the launch gate

Conversion

Great8.1%

search→purchase rate — share of searches ending in a sale

Brand share

Great58%

top-5 brand share — no brand owns this niche

Growth

Okay+6.3%

90-day search growth — must beat 0% to launch

Market size

Okay$129K

$129K/yr · 215K searches

Review moat

Bad4,196.33

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$7.38

avg listing price — sweet spot $15–$100

Competition

Bad78%

top-5 click share — a locked-up shelf

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Price range

Bad$5.16–$9.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Search terms