46
2 prong outlet extender
Skip itSoft demand (-16.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.27avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Okay$2.96–$25.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,790.34avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$73K$73K/yr · 67K searches
Growth
Bad-16.0%90-day search growth — must beat 0% to launch