47
2.5gb switch
Skip itSoft demand (-5.3% this quarter) — this niche doesn't clear our bar today.
Market size
Great$1.7M$1.7M/yr · 658K searches
Avg price
Great$58.24avg listing price — sweet spot $15–$100
Review moat
Good601.75avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Price range
Okay$19.47–$186.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.2%return rate — above 5% kills the launch gate
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.3%90-day search growth — must beat 0% to launch
Signals High Price