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2.5gb router
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$146.88avg listing price — sweet spot $15–$100
Review moat
Good1,328.78avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay$134K$134K/yr · 51K searches
Growth
Bad-0.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Price range
Bad$49.94–$306.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad8.5%return rate — above 5% kills the launch gate
Brand share
Bad97%top-5 brand share — brand-locked demand