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2.1 amp
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$67.02avg listing price — sweet spot $15–$100
Growth
Good+43.3%90-day search growth — must beat 0% to launch
Review moat
Good936avg incumbent reviews — the moat a new listing must climb
Price range
Good$21.84–$149.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$84K$84K/yr · 59K searches
Returns
Bad6.4%return rate — above 5% kills the launch gate
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand