46
17 inch laptop case
Skip itSoft demand (-10.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$24.08avg listing price — sweet spot $15–$100
Price range
Great$9.56–$95.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great32%top-5 click share — an open shelf
Brand share
Good65%top-5 brand share — brands hold most of the demand
Returns
Okay3.9%return rate — above 5% kills the launch gate
Market size
Okay$167K$167K/yr · 330K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad8,403.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-10.9%90-day search growth — must beat 0% to launch