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12v power bank
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$62.80avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$21.68–$163.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,576.69avg incumbent reviews — the moat a new listing must climb
Market size
Okay$230K$230K/yr · 164K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Returns
Bad5.6%return rate — above 5% kills the launch gate
Brand share
Bad93%top-5 brand share — brand-locked demand