64
12v ceiling fan
Worth a lookShows no brand lock-in (top 5 brands take 37% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Great$48.97avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Growth
Great+74.4%90-day search growth — must beat 0% to launch
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great$15.62–$123.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great480.93avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.3%return rate — above 5% kills the launch gate
Market size
Bad$74K$74K/yr · 134K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand