47
12u rack
Skip itPrices mostly outside the sweet spot ($76.45–$451.40) — this niche doesn't clear our bar today.
Review moat
Great428.88avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Market size
Good$614K$614K/yr · 100K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Avg price
Good$177.97avg listing price — sweet spot $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Price range
Bad$76.45–$451.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price