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120 mm pc fan
Worth a lookShows a $3.6M/yr market, but strong incumbent ratings (4.7★) keeps it on the watch list.
Market size
Incredible$3.6M$3.6M/yr · 2.7M searches
Avg price
Great$46.64avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Returns
Okay3.5%return rate — above 5% kills the launch gate
Review moat
Okay2,578.5avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Price range
Okay$8.23–$248.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.1%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality