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12 ft hdmi cable
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible18.8%search→purchase rate — share of searches ending in a sale
Returns
Good2.6%return rate — above 5% kills the launch gate
Avg price
Good$12.75avg listing price — sweet spot $15–$100
Market size
Okay$252K$252K/yr · 105K searches
Price range
Okay$7.43–$18.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad76%top-5 click share — a locked-up shelf
Review moat
Bad38,787.77avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand