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Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 53Growth 25Conversion 69Competition 41Returns 90Price range 63Avg price 50Brand share 5Review moat 19Quality gap 17

Returns

Great1.3%

return rate — above 5% kills the launch gate

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Price range

Good$6.87–$29.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$354K

$354K/yr · 476K searches

Avg price

Good$11.96

avg listing price — sweet spot $15–$100

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+0.4%

90-day search growth — must beat 0% to launch

Review moat

Bad15,391

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad98%

top-5 brand share — brand-locked demand

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