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Worth a lookShows searches that convert (20.1% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible20.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$21.76avg listing price — sweet spot $15–$100
Price range
Great$7.84–$39.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+36.9%90-day search growth — must beat 0% to launch
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$154K$154K/yr · 35K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Bad13,411.29avg incumbent reviews — the moat a new listing must climb