49
1/2 velcro
Skip itA deep review moat (5,649 avg reviews) — this niche doesn't clear our bar today.
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Market size
Good$396K$396K/yr · 284K searches
Avg price
Good$11.94avg listing price — sweet spot $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Okay+10.8%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Price range
Okay$4.40–$19.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,648.58avg incumbent reviews — the moat a new listing must climb