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zombies 4 costumes
Skip itHigh returns (12.3%) — this niche doesn't clear our bar today.
Review moat
Incredible95.28avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$27.05avg listing price — sweet spot $15–$100
Price range
Great$14.12–$41.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+6.0%90-day search growth — must beat 0% to launch
Market size
Okay$108K$108K/yr · 572K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Returns
Bad12.3%return rate — above 5% kills the launch gate